To understand the potential value of RPA, we must correct common misguided information regarding how RPA functions, what its impact is on stakeholders, how the technology is implemented, and how it works.
In this article, we will look at three things you can leverage within Google Analytics to get a full picture of how users navigate your site: (1) The Navigation Summary tool (2) The User Flow tool and (3) Regular Expressions.
Have you been using the Structured Data Tool to find and fix any errors before adding the schema markup to your website? I will give it to you straight: the new Rich Results Test has recently come out of beta and Google will be taking away the Structured Data Tool.
You have started a new Campaign, created Ad Groups, and written ad copy. If you have not yet done these steps, read my previous Google Ads article on how to set up your campaign in 3 steps. Now it is time to continue to write and refine your ads.
It’s an exciting time for marketers, and they have a lot to learn from software teams who’ve been practicing agile for awhile, but it’s nice that marketers are also paving their own way and adapting agile to meet their needs.
There’s a common misperception that agile marketing is just for the teams doing the work, but that’s simply not true. Everyone at all levels needs to understand the culture changes that agile marketing brings and how their jobs as they used to be will likely change.
Now that we have an idea of the potential upsides and downsides to the acquisition of Tableau by Salesforce, let's discover how you integrate Tableau with Salesforce to analyze your Salesforce data.
