Anne Fernandez Articles

March 27, 2018 in SEO

How to Set Up Google Ads

Google is not the only pay-per-click (PPC) advertising option out there, but it is the standard in search engine marketing.

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September 25, 2017 in SEO

Structured Data for SEO (A True Story)

A substantial portion of Accelebrate's business comes directly from organic searches in Google, so you can imagine my horror when I received this little gem in my inbox: "Google has detected structured markup on some of your pages that violate our structured data quality guidelines."

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June 11, 2017 in Training Tips and Insights

Get The Most Out of Training

Classroom learning on the job is necessary, but facilitating rapid learning can be frustrating and ineffective if it is not implemented correctly.

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April 29, 2015 in SEO

Google's Mobile SEO Algorithm

For the last few months, Google has been warning websites that are not mobile friendly to make changes to ensure that users have a seamless experience when viewing their site on a mobile device. With its new mobile algorithm, Google has made it its mission to weed out these sub-par mobile sites by penalizing their search rankings.

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March 24, 2015 in SEO

Mobile Friendly Websites and SEO

In this blog article, I will discuss the recent warnings Google has issued to webmasters, how to check your mobile website for usability issues, when to expect the next algorithm to roll out, and how to optimize your mobile website to avoid being penalized in the search engine results on mobile devices.

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December 09, 2014 in SEO

SEO and Coversion Rates

What percentage of people who come to your site complete a meaningful action that generates, or converts into, revenue for your company? Tracking these conversions can tell you if all of the work you put into your website is paying off.

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October 06, 2014 in SEO

How to Use the Canonical Tag for SEO

In this blog article, I will discuss how to properly use canonical tags to cut down on duplicate content, and how the improper use of canonical tags can be detrimental to your site’s search engine rankings.

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