Sitefinity Insight Training Overview
Sitefinity Insight is a unified marketing command center that drives growth by understanding and optimizing every customer's individual journey. This live, online Sitefinity Insight for Marketers training teaches attendees how to deliver consistent, personalized customer experiences via the web and other digital channels using Sitefinity Insight. After attending this course, your team will have the skills needed to immediately set-up campaigns, track conversations, collect data, manage profiles and personas, score leads, and optimize reporting.
Location and Pricing
This course is taught as a private, live online class for teams of 3 or more. All our courses are hands-on, instructor-led, and tailored to fit your group’s goals and needs. Most Accelebrate classes can be flexibly scheduled for your group, including delivery in half-day segments across a week or set of weeks. To receive a customized proposal and price quote for online corporate training, please contact us.
In addition, some courses are available as live, instructor-led training from one of our partners.
Objectives
- Plan and set up campaigns
- Collect data and track conversions across all touch-points
- Manage profiles and personas
- Score leads
- Perform A/B testing
- Optimize reporting
Prerequisites
No prior experience is presumed.
Outline
Introduction to Sitefinity Insight
Planning and Set-Up
Connecting Data Sources (Salesforce, Dynamics, Eloqua, CSV)
User Management and Access to Sitefinity Insight
Tracking a Site (Sitefinity and Non-Sitefinity)
Collecting Data (Legal Aspects and GDPR)
Visitor versus Contact versus Persona
Setting Up Lead Scoring
Defining Conversions
Discovering Touchpoints and Linking Them to Conversions
Campaigns and Conversions
Creating User Segments and Linking Them to the Personalization Engine
A/B Testing in Sitefinity Insight
Training Materials
All Sitefinity training students receive comprehensive courseware
Software Requirements
