Kanban Marketing Training Overview
Kanban is an ideal framework for Agile marketing teams that support multiple clients. As a Kanban Marketing Practitioner, you would be an invaluable member of your team helping eliminate bottlenecks, make the workflow more efficient, improve collaboration, and deliver marketing campaigns on time.
In this Kanban Marketing Practitioner training course, attendees learn the core skills of Agile marketing and how to use Kanban to excel at continuous improvement and rapid delivery.
Note: This Kanban for Marketing training can accommodate up to a maximum of 25 participants.
Location and Pricing
Accelebrate offers instructor-led enterprise training for groups of 3 or more online or at your site. Most Accelebrate classes can be flexibly scheduled for your group, including delivery in half-day segments across a week or set of weeks. To receive a customized proposal and price quote for private corporate training on-site or online, please contact us.
In addition, some courses are available as live, instructor-led training from one of our partners.
Objectives
- Understand the values, principles, and theory of agile marketing, and how it differs from traditional marketing
- Recognize the core Kanban principles and how to align their team to them
- Pursue actionable ideas for evolutionary change
- Know the core practices of Kanban (there is way more than a Kanban board involved)
- Visualize and improve marketing project workflow
- Limit work in progress to maximize throughput
- Create a prioritized marketing backlog to easily organize work
- Group work using item types to maximize flow
- Measure cycle time (time work takes from start to finish) to improve efficiencies
- Run an entire marketing campaign using Kanban (you will complete a simulation in class)
Prerequisites
No prior experience is presumed.
Outline
What is Agile Marketing?
Agile Marketing Criticality and Frameworks
Kanban Principles and Core Practices
Kanban Acts of Leadership
Aligning on Goals
Setting Work in Progress Limits
Creating a Marketing Backlog
Work Item Types and Workflow Management
Measuring Cycle Time
Creating Explicit Policies
Continuous Improvement
Kanban Simulation
Conclusion
Training Materials
All Kanban Marketing training attendees receive comprehensive courseware covering all topics in the course, including:
- A certificate of completion after attending all sessions and actively participating
- The ability to put "Kanban Marketing Practitioner" on your resume/profile
- Downloadable activities you can try at your office
- Copies of all slides presented
- Q&A session with the instructor immediately following the class
- A one-hour complimentary coaching call with your team to help you get started
Software Requirements
For in-person deliveries, attendees do not need computers for this course. We will provide full classroom setup instructions that will include seating in small groups, with supplies such as flipcharts, sticky notes, markers, and pens for the attendees and a projector and Internet connection for the instructor's laptop.
Online deliveries for this interactive training will use an online meeting platform (such as Zoom, WebEx, GoTo, or Teams) to have face-to-face contact online, including use of breakout rooms for group activities.
