Google Analytics Training Overview
What makes a good report? What is the difference between data and insight? How can you make sense of all of the data in Google Analytics to make meaningful marketing decisions?
This Creating Meaningful Reports In Google Analytics & Google Data Studio training course teaches how to create customized reports that display meaningful insights for your organization.
Location and Pricing
This course is taught as a private, live online class for teams of 3 or more. All our courses are hands-on, instructor-led, and tailored to fit your group’s goals and needs. Most Accelebrate classes can be flexibly scheduled for your group, including delivery in half-day segments across a week or set of weeks. To receive a customized proposal and price quote for online corporate training, please contact us.
In addition, some courses are available as live, instructor-led training from one of our partners.
Objectives
- Appropriately identify Key Performance Indicators (KPIs)
- Build meaningful reports for all levels of an organization
- Utilize visualization tools to create better reports
- Think about attribution and channel effectiveness
Prerequisites
No prior experience is presumed.
Outline
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Introduction
Reporting Overview
- How to identify KPIs
- How to track KPIs
- What makes a good report?
- Insights vs. data
- Questions to ask your organization to align reporting and insights
- Thinking about integrations
Data Visualization
- Visualization tools
- User controls
- Dashboard customization
- How to think and structure reporting at different levels of the organization
- Reporting summary & overview
Reporting Governance
The Future of Reporting
Summary and Conclusion
Training Materials
All Google Analytics training students receive comprehensive courseware.
Software Requirements
Students must have an internet connection
